We Are The Location Experts

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Locaid Compliance API named one of Casino Journal’s “Top 20 Most Innovative Gaming Technology Products”

Winner (Rip Gerber) – CTIA B!G Ideas – “The Ingenious Innovator”

Locaid named as one of Fierce Wireless “Fierce 15”

Winner – CSR/Telecom Council FastPitch competition

Winner – “Most Innovative Start Up Company in Mobile”

Why Locaid

We have the largest device reach in the industry.

Locaid is the only LaaS (Location-as-a-Service) provider to offer multiple location sources that can be combined to directly meet your location-requirements for accuracy, speed and frequency.

Instant location is easy since there is no app to download. And it works on all devices, not just smartphones.

We offer a raw data feed that you can incorporate into your existing tools and platforms to realize immediate ROI with no CAPEX. This is not software, not an app, and not a fraud measurement tool.

The most robust, privacy-protected, multi-source location platform in the world.

Unsurpassed in reach, reliability and security.

100% focused on location services to support the requirements of an increasingly mobilized workforce and customer base.

Corporate Overview

Locaid is the world’s largest LaaS (Location-as-a-Service) company. Locaid runs “location in the cloud” with the most robust, privacy-protected, Omni-Location™ platform available. Locaid can determine the physical location of your customers, employees or assets, anywhere, instantly.

With a footprint that extends to over 5 billion connected devices across the globe, including network mobile location on over 360 million mobile devices, Locaid helps enterprises and developers be hyper-local, reduce fraud, increase productivity, gain consumer insight, comply with regulations, drive revenue and save lives.

Locaid is the largest and preferred location gateway for the major carriers in the Americas including AT&T, Boost Mobile, Cricket, Rogers, Sprint, TELUS, T-Mobile, U.S. Cellular, Verizon and others. The world’s biggest brands, agencies, financial institutions, software companies, enterprise infrastructure providers, mobile app developers and M2M platforms get location from Locaid. Location Matters™.

Locate Us

(US, toll free)
+1 415-666-2370

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Locaid West

475 Sansome Street

Suite 710
San Francisco, CA 94111

Locaid East (HQ)

925 South Federal Highway
Suite 325
Boca Raton, FL 33432

Executive Team

Jeff Allyn


Jeff Allyn is President of Locaid and holds overall responsibility for the operations of the business. Jeff joined the company in 2010 and has held progressive leadership roles consisting of carrier relations, product strategy, privacy and most recently SVP, Sales and Marketing. Jeff is a strategic innovator with a career history of devising, launching and selling products that add immediate and long-term value to the company and its customers.

Prior to joining Locaid, he worked for Verizon Wireless, where, during his 15 year tenure with the company was an accomplished business leader responsible for establishing new sales distribution channels that created incremental revenue streams for Location-Based Services (LBS), Voice and Data services. Jeff also led strategy development, sales training, communications and collateral development for Verizon’s white-labeled navigator product, VZ Navigator, the wireless industry’s most successful LBS application. In addition, he managed a multi-billion dollar subscriber base of bundled wireless and landline services.

Rip Gerber

Founder & CEO

Rip Gerber is the founder of “Location-as-a-Service” (LaaS) and has built Locaid into the world’s largest location company. At Nokia, as Chief Marketing Officer and General Manager of Intellisync (NASDAQ: SYNC), Rip transformed the company’s brand and products, culminating in a $510M acquisition. He’s served as SVP at Carlson, a $38 billion private company, and was a founding executive of Commtouch (NASDAQ: CTCH), an internet infrastructure company he took public in 1999. He also founded @once (acquired by InfoUSA), was a strategy consultant for Deloitte, a direct marketer for American Express and a plant engineer for Firestone Tire & Rubber.

Rip is the only mobile CEO to be certified by the International Association of Privacy Professionals (IAPP). He holds several patents and is a frequent speaker on innovation, creativity and building customer trust. Rip serves on the board of the CTIA and its Innovation Leadership Council, and is a board director on Aratana Therapeutics (NASDAQ: PETX), the world’s leading pet therapeutics company. He has a Harvard MBA and a Chemical Engineering degree from the University of Virginia.

Rip is also a best-selling author; his thrillers have been published by Random House and Forge. In his spare time Rip fronts a rock band in San Francisco and curates the world’s largest collection of map postcards. For more about Rip, see his interview on The Valley Girl Show.

Dennis Madura

VP, Operations & Onboarding

Dennis Madura is responsible for managing Locaid’s location infrastructure, customer operations and application on-boarding.

Prior to joining Locaid, Dennis worked for Nielsen Mobile (acquired by Telephia) where he owned operations for the largest suite of products in the Nielsen Mobile portfolio. He also integrated new platforms and launched new products at Openwave and, for Nortel Networks, worked in supply chain management, new product introduction and manufacturing.

Prior to joining Nortel, Dennis served 5 years in the United States Navy onboard a nuclear powered submarine. He holds a BSME from the University of Florida at Gainesville.

Tom Stahl

Chief Operating Officer

Tom Stahl runs all Locaid internal operations including development, platform infrastructure, finance and human resources. Previously Tom was COO of Nielsen Mobile/Telephia, where in nine years he helped build Telephia from ground-zero to $90 million in revenue and a $440 million sale. Tom ran the company’s operations, software development, wireless technology, IT infrastructure and analytics groups, and oversaw over 300 employees in the United States, India and Guatemala.

His previous telecom experience includes three years as a management consultant helping US telecom firms enter the China market and two years with BellSouth China in Beijing. He has also worked as a programmer, an electrical engineer, a political consultant in Taiwan, a short-order cook and a paperboy.

Tom holds an MBA and a Master’s in Asian Studies from the University of California at Berkeley, and a B.S. in Biomedical Engineering from Duke University. Tom is also an award-winning photographer and speaks Mandarin Chinese.

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Board of Directors

Greg Baty is a Vice President at Hamilton Lane. Greg is based in Florida and is primarily focused on the Florida growth Fund. Prior to joining Hamilton Lane, Greg held investment positions within the private equity marketplace, with previous venture finance experience at Sand Hill Capital and Garage.com, where he screened potential portfolio companies, sourced deal flow for emerging technologies, raised capital and managed relationships with top tier venture capital and venture debt firms.

He has also owned and operated retail franchises along with his operational roles in technology start ups. Greg also spent nine years as a professional football player, initially drafted by the new England Patriots and finishing with the Miami Dolphins.

He holds a bachelors degree from Stanford University and a masters in management from Stanford Business School.

Scott Bonham is a founding partner of GGV Capital and has been instrumental in helping the firm’s portfolio companies navigate technology and marketing hurdles for more than a decade. Recently Scott has been focused on enabling mobile solutions and is involved in Heptagon, Xenon Technologies, and Inside Secure. Prior to joining GGV, Scott was a Vice President at Capital Group Companies and a consultant at Booz, Allen & Hamilton.

Scott also spent four years at Silicon Graphics in various marketing roles and started his career as a systems engineer and maintenance foreman at a General Motors assembly plant.

Scott earned a B.S. in Electrical Engineering (First Class Honors) from Queen’s University, Canada and an M.B.A. from Harvard Business School.

Rip Gerber is the founder of “Location-as-a-Service” (LaaS) and built Locaid into world’s largest location company. As GM and CMO at Nokia, Rip transformed the Intellisync’s (NASDAQ: SYNC) brand and products, culminating in a $510M acquisition. He’s served as SVP at Carlson, a $38 billion private company, and was a founding executive of Commtouch (NASDAQ: CTCH).

He also founded @once (acquired by InfoUSA), was a strategy consultant for Deloitte, a direct marketer for American Express and a plant engineer for Firestone Tire & Rubber. Rip holds several patents, sits on the CTIA’s WIC Leadership Council of the CTIA, serves on the board of Aratana Therapeutics, Inc and is the only CEO to be certified by the International Association of Privacy Professionals (IAPP). Rip can frequently be found speaking and sharing his thoughts on innovation using location at mobile and technology conferences across the country. He has a Harvard MBA and a Chemical Engineering degree from the University of Virginia.

Rip is also a best-selling author. His thrillers have been published by Random House and Forge. In his spare time Rip fronts a rock band in San Francisco and curates the world’s largest collection of map postcards.

John Glushik is a General Partner at Intersouth where he focuses on the firm’s technology portfolio. Prior experience includes management consulting at Booz-Allen & Hamilton, telecommunications satellite engineering at General Electric and data communications research as a Draper Fellow at the Massachusetts Institute of Technology.

In addition to his current role, John is an adjunct professor at the UNC Kenan-Flagler School of Business and serves on the executive committee of the board of directors of the Council for Entrepreneurial Development, the Atlanta Venture Forum and Florida Venture Forum. In addition, he is President of the Duke University Engineering Alumni Council.

John holds a B.S. in Mechanical Engineering and Materials Science from Duke University, an M.S. in Aeronautics and Astronautics from the Massachusetts Institute of Technology and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.

As Managing Director at H.I.G. Ventures, John Kim focuses primarily on Internet, media and wireless investments. Previously, John was a co-founder, interim CEO and board director of Cooligy.

He also was the COO of an eCommerce portal, General Manager of a semiconductor equipment manufacturer and Business Development Director at a product development software company. John began his career at Booz, Allen & Hamilton where he consulted on operations strategy to Fortune 500 companies.

John received an M.S. and B.S. with Phi Beta Kappa honors in Industrial Engineering from Stanford University and an MBA degree with distinction from Harvard Business School.

Advisory Board

With 27 years of wireless and mobile location experience, including 8 years as the CTO of Locaid, David’s expertise in product development, carrier networks and channel development for the US, SE Asia and CALA markets led him to senior management positions at SnapTrack and Qualcomm.

As Director of Wireless Systems, David opened Samsung Telecom America’s first sales and marketing, building a team to expanded Samsung’s wireless infrastructure. As Program Director within Motorola’s Cellular Infrastructure Japan Division, David also lead Motorola’s $3B contract for CDMA infrastructure into DDI and IDO.

David earned his B.S. in Electrical Engineering from Purdue University, and MBA from the Illinois Institute of Technology’s Stuart School of Business, where he also held an Adjunct Faculty position within their MBA program.

Walt Doyle sets the vision and strategy for the PayPal Media Network. As an outwardly facing CEO and strategist, Doyle led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal. During this time, he built a world-class team of like-minded entrepreneurs and leaders around him. Doyle’s passion for emerging technology has kept him on the leading edge of consumer media and technology for over 15 years.

Prior to joining WHERE in 2005, he was a GM of MapQuest. His career began in Hong Kong with Dow Jones and then spanned executive level appointments with GameSpot, Net2Phone and DialPad. Doyle’s ability to identify emerging technology trends, create corporate strategy and build winning teams puts him squarely at the helm of the PayPal Media Network.

He was named a finalist in the Ernst & Young Entrepreneur Of The Year 2010 program and was also named a Massachusetts High Tech All Star. Doyle serves on the leadership board of the Massachusetts Technology Leadership Council. He is a graduate of Emory University in Atlanta.

Hugh Fletcher has worked in the mobile industry for over 15 years. Currently at Ericsson, Hugh’s previous companies include the largest wireless carriers – Verizon Wireless and Sprint, mobile OS providers and mobile start-ups.

Always on the lookout for the next big thing in the rapidly converging world of telecommunications and computing, Hugh brings a wealth of experience in complete life-cycle product development, business development and IT architecture to Locaid’s advisory board.

Hugh completed his MA, Mathematics & CS at and graduated with honors from the University of Southern Mississippi.

Brad Greene is head of strategic business development for the mobile commerce unit of Visa Inc. Before joining Visa, Brad was global head of business development for the GSMA, the mobile industry association representing over 800 mobile operators worldwide. Prior to that, he was a corporate development executive for BellSouth, responsible for M&A deals and strategic equity investments.

Before joining BellSouth, Brad was an investment professional with Summit Partners, focusing on growth-stage investments in technology companies. Brad has served on several private-company boards, including a solutions provider for mobile web developers, a semiconductor design firm focused on mobile communications, and a manufacturer of consumer plastic products.

Brad holds an MBA from Emory University and a BS degree from Georgia Tech. Outside of his professional activities, he travels widely, is an avid mountain biker, and enjoys living in the San Francisco Bay area with his wife and nine-year-old daughter.

Arjunan (Ph.D.) is a telecom technologist with broad strategy and advisory experience. He is currently developing innovative telecom product business plans as part of Google’s access strategy group. As a manager at Bain, he has led diverse teams to drive strong bottom line results while working across the telecom value chain with leading semiconductor, device, carrier and services companies.

His background includes telecom software and hardware experience at Intel and Qualcomm and a wireless networking PhD from Carnegie Mellon University.

Steve has dedicated his entire 30-year career to serving retailers and their suppliers, first as a retail executive and more recently as a partner and practice leader for several prominent consulting firms.

Prior to joining Kalypso, Steve served as the global managing director for business analytics and advisory services for PRGX, where he built a business serving prominent retailers and consumer goods clients in fact-based analytics, merchandising, sourcing and procurement. Earlier in his career, Steve served as a partner and retail/consumer goods industry practice leader for both A.T. Kearney and Deloitte Consulting. Prior to his career in consulting, Steve held merchandising positions with Federated Department Stores (Sanger Harris division) and Pier 1 Imports.

Steve received an MBA in Finance and a BS in Marketing and Advertising from Indiana University.


The investment made by Florida Growth Fund, LLC, is managed by Hamilton Lane, LLC. Hamilton Lane provides private equity asset management services with over $107 billion in total assets under management and supervision, including over $15 billion for managed accounts and $49 billion in commitments to non-U.S. funds, principally in Western Europe and the Asia Pacific region. Greg Baty, Vice President, is a board observer at Locaid.

H.I.G. Ventures partners with entrepreneurs to provide the capital, expertise and relationships necessary to build market-leading businesses. The fund’s investment strategies are supported by a growth equity team, focused on high growth companies in need of expansion capital, and a BioVentures team that concentrates on investments in biopharmaceutical, medical device and specialty pharmaceutical companies. With over $550 million in dedicated venture and growth capital under management, the firm’s two teams invest throughout North America in early to growth-stage information technology, healthcare, life science, media and service businesses. H.I.G. Ventures is the venture capital affiliate of H.I.G. Capital, a leading private equity investment firm with over $8.5 billion of capital under management, with offices in Atlanta, Boston, Miami, New York and San Francisco.

Intersouth Partners manages $780 million in seven venture capital limited partnerships, making it the largest venture capital fund in North Carolina and one of the largest in the Southeast. Based in Durham, North Carolina, Intersouth Partners seeks a broad range of investment opportunities in the technology and life sciences sectors. John Glushik is a Managing Director focused on information technology investments.