Customer Traffic Patterns, Customer Tracking Program, Mobile Phone Location Tracking
Rich Insights into
Traffic Patterns and Behavior
People carry around their phones everywhere. In fact, a recent study by Experian Simmons, shows that 93% of adults under 50 own a cell phone and most of them "would sooner leave the house without their pants than their smartphones." Once a cell customer agrees to have their phone opted in, businesses can start to answer real world questions such as “where do my customers go before they stop by more store?” or "how long do they stay?" or "how many of them respond to in-store coupons?".
How does it work?
- A customer opts in to allow his phone to be tracked by a specific business.
- A tracking program determines the location of the phone at certain intervals and stores that information.
- Data mining engines sort through the data to allow the business to determine their customers’ traffic patterns.
- Businesses can begin to plan around actual customer behavior in and around their stores.