Locate Your Customers Right at Your
Power your retail applications with location data from Locaid. You can use those services to develop location-aware applications that find interested shoppers—anytime and anywhere—and give them the ultimate retail experience.
Find Interested Shoppers
The first step for any retail outlet is to entice shoppers into the store. Location-based services help to find shoppers when they are near the store and in a shopping mindset. Then you can provide them with targeted information to ensure a sale.
How can you find them? We provide the technology to track any kind of smart phone, including the iPhone, Blackberry, and Android. Since not everyone has a smart phone, we also support feature phones. Our technology enables you to find devices that are GPS-enabled and— using A-GPS, Hybrid A-GPS, Cell/Sector, Enhanced Cell ID, and WLS—to find phone that are not. Our technology even works inside—where people shop.
Busy shoppers do not want to add “upgrade technology” to their to-do lists. With our services, activation requires no extra steps from them. They do not even need to download a new application. As soon as they opt-in, it just works.
Help Shoppers Find You
Location-aware applications lead shoppers right to your store.
Like all good personal shoppers, your application can be discreet. We work hard to keep customer data secure and private. Our patented Privacy Framework surpasses all industry requirements.
If a customer is on foot, you can deliver step by step directions to your front door.
If they’re in a car, you can give them turn by turn assistance and even help them to find available parking and avoid traffic jams.
If they’re using public transit, you can provide train and bus routes and schedules.
Once a shopper nears your store, you can give them information to pique their interest. You can tell them about sales, new items similar to ones they’ve purchased in the past, and even reward your best shoppers with tailored coupons and incentives.
Put a Personal Shopper in Their Pocket
Your application acts like a personal shopper right in a customer’s pocket. Shoppers find what they need to know to make a purchase including product reviews, menus, and recommendations from friends on social networks.
Sample Use Cases
Location-aware applications can help you to maximize your customer interaction and keep track of your inventory.
Lure customers into stores. Geofence stores and offer customers coupon and promotional information when they near a particular store.
Help customers find stores. Use a customer’s current location to direct them to the closest store. Location information can also be used to create a location-enabled search that tells customers which store currently has the item for which they are searching.
Protect your inventory. Tag items to track them both inside the store and recover them if they are stolen. Track your inventory. Manage your inventory through its entire supply chain, from manufacturing, to distributor, to transportation, to receipt and delivery, to stocking on the shelf, to sale, and perhaps beyond.