Travel & Hospitality
Take Care of Your Customer in New Ways
Does it seem like every single person on the plane pulls out their phone the second you land? That’s not surprising as, according to the World Travel Monitor, 98% of travelers have a mobile phone. Those travelers want a tailored travel and hospitality experience and demand location based content wherever they go. With Locaid you can give it to them. We allow you to locate over 360 million wireless subscribers, giving you the biggest possible market of travelers.
Travelers are using their phones in whole new ways—to check in to hotels the moment they enter the door; to book hotels, flights, and activities; to start exploring by using online maps and location-based information about nearby sites and attractions; and to download coupons and deals.
Virtual Booking, Check-in, and Assistance
People are now using their mobile phones to book airline tickets and reserve rooms. A report conducted by PhoCusWright predicted that U.S. travelers will spend $76 million on direct domestic hotel bookings through a mobile device. And that number is just going to keep increasing.
Hotels and entertainment venues must have a mobile presence to compete. Fortunately, Locaid lets you create mobile apps that can enable location-based services for all phones—whether they are GPS enabled or not, indoors or outdoors. Once a guest arrives, some hotels can detect the presence of their phone and automatically check them in and offer them enhanced services, such as welcome messages, upgrade offers, or frequent traveler benefits.
Once they’ve settled in, travelers use their phones to find friends who may be checked in via social networking applications, learn about local points of interest and get maps, directions, real-time traffic and weather updates. Increasingly, they are choosing events and booking tickets right on their phones too. Juniper Research forecasts a rapidly increasing usage of mobile devices for tickets for all kinds of travel and entertainment. Mobile ticketing transactions are forecast to exceed $100B (gross transaction value) as soon as 2012: more than double the market in 2020.
Virtual Tours Send Business Where You Need It
Amusement park or resort guides and virtual tours can deliver audio or multimedia clips based on a customer’s location. This lets the customer quickly become familiar with an amusement park, casino, or resort facilities and their full entertainment offering.
Resorts, casinos, amusement parks, or facilities with multiple revenue centers can identify areas with long waiting times and send people in that area promotional messages about nearby activities with shorter wait times to utilize all their attractions more effectively.
Targeted Ads Draw in Like-Minded Customers
Every traveler can feel like a local—with a list of the best nearby restaurants that includes up-to-date reviews, music venues with a mobile sample of the band playing inside, and information about local shopping. Subscriptions to geo-fence based services allow travelers to be alerted of impromptu performances or promotions. This helps marketers to sell auxiliary services and do ad-hoc promotions.
